"Either I will find a way, or I will make one." (Sir Philip Sidney)

 

Reilly Group offers a full range of qualitative market research services.

 

Focus groups

 

The standard of qualitative research since the technique went mainstream in the early 1960's, focus groups have evolved into many forms.  The unique aspect of focus groups is the opportunity for interactive data collection, not just a one-on-one, interviewer with subject.  Reilly Group specializes in face-to-face focus groups of all sizes. 

 

 

Depth interviews or Executive interviews

 

For some issues, or under certain circumstances, depth interviews and executive interviews are a preferred research method ...

 

  • For topics that are too sensitive to discuss in group settings

  • When target market subjects are too widely dispersed by geography to gather for a group

  • When business or executive study participants' schedules can't be coordinated

  • When the stimulus would always be seen and evaluated in isolation

 

Special services

 

Qualitative research has been a mainstay, it is the tool you reach for when you need to look at your business through the eyes of your consumer, to hear consumers speak in their own language about needs, expectations, experiences, to drill down on underlying, unconscious needs and motivations, to communi-cate and evaluate complex concepts.

 

Reilly Group has the satisfaction of using these techniques to help many clients get solid, useful information, to help drive business decisions.   But there are times when clients need more. 

 

Over the years Reilly Group has grafted several new techniques onto these time-tested qualitative methodologies. 

 

Reilly Group offers a number of specialized data collection techniques, brainstorming and meeting facilitation services ... Follow the link to find out more about each of these. 

 

  • “Mega Groups” – Need to test complicated concepts in a statistically reliable venue? Double, triple or quadruple the size of your groups.  Reilly Group can accommodate focus groups up to 50+/group. 

  •  Perception Analyzer™ – Gauge consumer response to stimuli  continuously; aggregate and tabulate instantly.

  • Online Focus Groups - at last, technology permits a true online translation of the standard focus group methodology.

For completely free consultation and bids, please contact us at inquiries@reillygroup.com.

 

And check out ...

  •  “Fast Break” – Qualitative Research delivered on a truly expedited basis.

  •  Power Debrief  - Reach consensus on research and establish next steps on an expedited basis.

  •  “Ideas Left Right” – Bring ideation into the 21st century with this tool that marries right brain creativity with left brain accountability.

  •  Clarity Technique – Reach into respondents’ subconscious to read deeply- held emotions.

 

For completely free consultation and bids, please contact us at inquiries@reillygroup.com.