In the decade of the 90’s, charitable giving grew faster than the U.S. economy overall, but did not keep pace with the tremendous accumulation in wealth.  (New York Times, 5/25/00). 

In the recent bear market, however, charitable foundations have lost billions.  The pie has gotten much smaller.  Non-profits need to work smarter to ensure they get their fair share.

Historically, non-profit organizations have not employed sophisticated marketing practices as have for-profit companies.  Non-profits must realize and take advantage of the benefits of adopting certain for-profit business practices.  This includes gaining a deeper understanding of:

ü      Who is my audience?

ü      What are their demographics?

ü      What are their interests, their passions?

ü      What are their motivations for giving?

ü      How can they be reached?

ü      How effective are our communications to our donors, prospects?

ü      Etc.

… in other words, conducting research.

Aside from our professional lives as market research professionals and business owners, we at Reilly Group are members of our communities, with passions and interests for a variety of worthy causes, ranging from political to environmental, social, cultural and historical.  The time has come to tap into our professional capabilities, to serve these causes.

Reilly Group seeks to deliver high-quality, custom-designed research at charitable rates to qualified 501(c)3 non-profit organizations and agencies operating in the U.S.

For completely free consultation and bids, please contact us at inquiries@reillygroup.com.