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Sample Project
List for Financial Services
Since March,
2000
Banking
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Online banking and online bill payment enrollment,
activation, usage
and security issues
(numerous projects covering all aspects of electronic
banking)
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Account aggregation
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Mobile banking
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Merchant card issues
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Co-brand credit card evaluation
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Employee feedback related to new sales/service initiatives
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Web site functionality, navigation, privacy and
security issues
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Branding/Value Proposition/Messaging
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Market Expansion
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Check Electronification and Payment validation
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Mandated annual privacy/security statement evaluation
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Debit Card optimization
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Customer loyalty programs – both mass market and high
net worth
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Mortgage application process and home equity loan
application
processes – among consumers and brokers
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Call center satisfaction and operation issues
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Electronic bill presentment and payment
Investments
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Understanding women as investment clients
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Leveraging broker sales force to sell personal trust
services
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Attitudes toward investing in a post 9-11-01
environment
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Fulfillment kit evaluation for mutual funds
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Testing value propositions to service the affluent
market
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